Author: Ivee

Passbook – The Most Effective Marketing Tool

Passbook is the latest marketing tool that’s said to intimidate other marketing tools. IOS passbook is the app introduced by Apple for iPhone users with iOS 6. Because it’s the latest version of e-wallet, retailers and manufacturers can grab the opportunity of integrating digital coupons/ passes. When you come to think about it, almost all individuals are using iPhone. The rest of the population are slowly switching to iPhone. That goes to show that your target market is big if you incorporate your passes and coupons in passbook.

Establishing a Mobile App

Passbook saves all coupons and passes gathered by iPhone users. They don’t snip a coupon in a catalogue or something like that. They got it in a company’s mobile app. Now, if you want to offer coupons to iPhone users, you need to establish a mobile app. You need to get people to follow your brand. Your mobile Phone app is the key to staying connected with your customers. Make sure to establish an app that will get people engaged. Have an apps maker to help you out.

Creating Coupons and Passes

A pass or coupon doesn’t need to be printed in a paper. That’s the beauty of the Passbook app. So here’s what you should do. Create a pass or coupon that’s clear and concise. You need to provide all the information clients and customers need. The pass should contain what you are offering. It also needs important information as to when a certain pass expires. Be sure to add a picture so they’ll be aware of what you’re offering. Say for example you own a coffee shop. You can offer a pass like this:

Brewery Coffee Shop is offering a free upsize for every Caramel Latte ordered. This promo is only valid until December 20, 2012. The offer is limited to takeout orders only. Maximum of two orders per pass.

You see, all the important details are provided. It’s specific, concise and very clear. It is in no way tacky. There’s no reason why people will ignore your offer. The deal is an extreme catch.

Incorporating Coupons and Passes to the Mobile App

Your mobile app should contain latest updates of your products. Aside from allowing them to upload photos of themselves using your product, you can integrate the coupons and passes. Give them daily offers. The offer can vary day to day. If iPhone users are near your establishment, you can send a pass/ coupon to them.

That is, of course, if they turned the Lock Screen of their Passbook on. With that kind of advantage, most consumers will get lured into buying stuff from your establishment. Also, they become aware that you’re offering great deals, discounts and other promotional offers. If they don’t get into your store, don’t worry. Those people are still interested in buying from your store. They may not have enough money or time to spend in your store. However, it’s most likely that they’ll save the pass in their passbook.

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