Tag Archives: Marketing

The Importance of Technology in Achieving Business Growth

During the latter part of the 20th century up to the present, the world has witnessed a rapid change in the management and operation of various business industries. This has become possible due to the continuous development of technologies that contribute in the faster and mass production of output. Technological innovations greatly contributed in the service industry. As a result, it is now easier for businesses of various sizes and financial capabilities to achieve growth. Suffice to say, the importance of technology in running a business is undeniable.

Concretely, what is the impact of technology in terms of business growth? When there is a new technology, how can it be utilized and how does it affect the different business aspects such as marketing and productivity?

Emergence of Different Media and Advanced Tools for Marketing

The technology importance in business growth has been recognized decades ago. Business companies and corporations maximize the different media such as television, radio and print to promote their products and services. This helps them to increase their sales and revenues significantly. However, they have to shell out large sums of money. As a result, small to medium-sized businesses find it hard to compete with large sized ones. In this case, the importance of technology is not yet fully appreciated by less financially capable business entities.

However, when the Internet was invented it somehow leveled the playing field for businesses in terms of competition in the market. In particular, the IT technology has given them access to a lot of information that are vital to their operation and growth. Technological tools such as the VoIP phone system has allowed small market players to promote their business without spending too much. Many VoIP services such as the toll-free and vanity numbers have given them the power to attract more clients and earn their trust and loyalty. With the emergence of IT and its accessibility, the importance of technology has now become fully appreciated by small market players.

Invention of Advanced Technologies for Higher Rate of Production and Productivity

The technology importance is also manifested in terms of increasing the rate of production. During the Industrial Revolution era, the Spinning Jenny and steam turbine were invented and have greatly helped businesses in increasing the number of products that they can produce. Since then, the need for more advanced technologies has resulted to the invention of machines and equipment. In the 1980s, the computer was invented and has immensely changed the pace of development as well as market competition. This impact of technology has given businesses the opportunity to strengthen their companies. Moreover, the importance of technology has become more indispensable when other inventions such as the Internet have become very accessible all over the world.

Another new technology, the mobile communication, has also made connectivity possible 24/7. In particular, businesses today use smartphones or tablets so that they can still do business even outside the office. Combined with IT technology, they can easily broadcast information about their existence and about their products and services.

Very clearly, technology is a major influencing factor in the growth of any business. Thus, the importance of technology should be valued and should be used for the good of the people.

Passbook for iOS and Mobile Marketing

A lot of people are considering mobile marketing as the next big thing. It has been speculated as the megatrend that could change the whole game of marketing. A business owner like you should get excited about it. It is a different avenue to promote your brand so long as you do it well. You just have to incorporate Passbook for iOS and mobile marketing together. You could never go wrong with this mix.

  • Mobile marketing can be done by SMS marketing.
  • Of course, you need to play it well so your text message won’t be considered as spam. Be aware of the right time to text your customers. It shouldn’t be too early that could wake them up from their sleep or too late to disturb them from their sleep. Do not text on off-hours. Needless to say, your text should come in a perfect timing. Don’t announce a sale three weeks before the actual sale. Send an SMS alert a week ahead.

  • Create a mobile app.
  • Of course, you should make your mobile app accessible by iPhone users. Iphone users are more allured on apps rather than SMS. The mobile app should be interactive and user-friendly. It’s all about giving more attention to your valued customers. You could include some games in your app that allows them to win prizes like discounts and freebies. Nevertheless, it should be an avenue for Passbook for iOS. Get an apps maker to help you create your brand’s mobile app. Remember; it’s all about getting people to appreciate your brand.

  • Come up with coupon codes and passes.
  • Everybody loves a freebie. You can never go wrong with such pass. Say for example you sell makeup products. The pass could contain an irresistible offer. Offer a free lip gloss for every purchase of an eye shadow kit. If you are in a car repair business, you could still offer something. Provide a pass that offers car owners free car check-up on their next visit.

  • Monitor the progress of your mobile marketing campaign.
  • You could give them discounts whenever they save a pass in their Passbook for iOS. It could include a $2 off for purchases made before lunch time. Tally the number of people as to who showed up in your store with your code. If there are a lot of people who showed up, it just goes to show that your marketing strategy actually worked.

  • Improve on marketing schemes that don’t work.
  • If a certain promotional offer doesn’t work, change it. Try to incorporate more things on Passbook for iOS. You could offer mobile payments. They could pay for the maintenance check-up even before they arrive in your car repair shop. You could also offer a reward system. Add a loyalty card in their Passbook Phone app. For every transaction made in your car repair shop, give them points. If they managed to collect certain amount of points, offer something good. It has to be something worthy of giving. You can offer an overhaul for half the price or something like that. Just think outside of the box. You can surely come up with ways on how to improve on your marketing schemes.

    Passbook – The Most Effective Marketing Tool

    Passbook is the latest marketing tool that’s said to intimidate other marketing tools. IOS passbook is the app introduced by Apple for iPhone users with iOS 6. Because it’s the latest version of e-wallet, retailers and manufacturers can grab the opportunity of integrating digital coupons/ passes. When you come to think about it, almost all individuals are using iPhone. The rest of the population are slowly switching to iPhone. That goes to show that your target market is big if you incorporate your passes and coupons in passbook.

    Establishing a Mobile App

    Passbook saves all coupons and passes gathered by iPhone users. They don’t snip a coupon in a catalogue or something like that. They got it in a company’s mobile app. Now, if you want to offer coupons to iPhone users, you need to establish a mobile app. You need to get people to follow your brand. Your mobile Phone app is the key to staying connected with your customers. Make sure to establish an app that will get people engaged. Have an apps maker to help you out.

    Creating Coupons and Passes

    A pass or coupon doesn’t need to be printed in a paper. That’s the beauty of the Passbook app. So here’s what you should do. Create a pass or coupon that’s clear and concise. You need to provide all the information clients and customers need. The pass should contain what you are offering. It also needs important information as to when a certain pass expires. Be sure to add a picture so they’ll be aware of what you’re offering. Say for example you own a coffee shop. You can offer a pass like this:

    Brewery Coffee Shop is offering a free upsize for every Caramel Latte ordered. This promo is only valid until December 20, 2012. The offer is limited to takeout orders only. Maximum of two orders per pass.

    You see, all the important details are provided. It’s specific, concise and very clear. It is in no way tacky. There’s no reason why people will ignore your offer. The deal is an extreme catch.

    Incorporating Coupons and Passes to the Mobile App

    Your mobile app should contain latest updates of your products. Aside from allowing them to upload photos of themselves using your product, you can integrate the coupons and passes. Give them daily offers. The offer can vary day to day. If iPhone users are near your establishment, you can send a pass/ coupon to them.

    That is, of course, if they turned the Lock Screen of their Passbook on. With that kind of advantage, most consumers will get lured into buying stuff from your establishment. Also, they become aware that you’re offering great deals, discounts and other promotional offers. If they don’t get into your store, don’t worry. Those people are still interested in buying from your store. They may not have enough money or time to spend in your store. However, it’s most likely that they’ll save the pass in their passbook.